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Tip: If you plan to put a QR code on your packaging then you should consider using custom URL from the start. This way you will protect your long lasting QR codes better.
With a dynamic QR code, you can change the content of the QR code anytime you like, without affecting the printed code. These codes are generated with lower density (less B&W squares) which means they are also less error prone when scanning. This makes dynamic QR codes more universal and usable. If you plan to put a QR code on your packaging then you should consider using a custom URL. Using your own domain to generate QR codes is the best way to protect your long lasting QR codes.
Static codes are mostly generated via API for receipts, tickets and similar, where you need to generate a lot of QR codes via automated processes. Use it when you don't need analytics and you are sure you wont need to update the QR codes.