Even though it’s been said for years that QR Codes are just a fad (sometimes legitimately), this case clearly shows that if you plan your QR code and mobile marketing strategy correctly, you can use QR Code Technology to its full potential for sales and marketing objectives. As this case proves, If you know how to use the leadership and experience of Esponce, you have the potential to deliver incredible, tangible results to your clients.
Image credit: Vinotrac
Ernest and Julio Gallo wine when it launched in the UK 1989.
Image credit: The drinks business
“We’ve learned a lot more since then about how to market brands and give consumers what they want”
CEO, Joseph E. Gallo
E. & J. Gallo wanted to increase QR code engagement in their products and decided that QR codes were the perfect solution. These codes have been placed on many of the company’s marketing materials, where the consumer can scan them to receive more information including recipes that use wine. This exclusive information is added value for the customer and potentially your product as it is one of the best post-purchase services in which a company can use in order to achieve efficient, low-cost, cutting-edge marketing. These codes can lead the consumer to a to instructional videos on how to make the recipes. It is fun to learn in this way and adds extra wow factor, knowing that each wine region has its own traditional recipes. As we’ve mentioned Gallo and California wines, allow us to mention The Wine Institute of California and their great list of recipes. Many people seem to love the recipe codes, showing them what they can make if they use a particular wine. The codes can also lead consumers to articles where they can learn a lot more information about wines in general, making it easier for them to decide which ones they want to buy for a particular purpose.
Wine tasting iPhone app from Winecast.com design by Avivo
Invitations to special wine tasting events, a list of restaurants in your area, a coupon, other people’s opinions, a wine list with prices or notes from the winemaker are one of many solutions. Many Wine companies also see an opportunity to interact with a target audience through a Wine app. The Wine industry are really moving quickly and in the next decade Wine shopping will become much more personalized, convenient and sociable for many customers and as most people nowadays own cell phones, making the QR codes available to more and more people will help to gain your product more exposure through social media.
Image credit: Pinnacle Vodka
The campaign is still in full swing and after two years, consumers are still very keen to scan the code and get the latest cocktail recipe. In two years Pinnacle Vodka has created amazing engagement with the target audience all over the US. This has proved to be a great way to keep the link with the customers alive by providing easy to use recipes via mobile devices.