Step 1 - Define your objective
The first task is to set an objective business goal or campaign. Define your interests or your priority in this marketing step. You can offer customer services, information, brand awareness or public relations. It shouldn’t be everything because everything produce unfocused results.
Step 2 - Engage customers in a new way
A very important task is to define what your customers will get from this campaign. It would be smart to give them something new, something special to engage them and most importantly to have a trigger "Call to action" and then your customers become yours allies by recommending you.
Step 3 - How a QR code works?
Learn everything about it. Get familiar with QR codes and all their capabilities. Read more about QR code.